Video Evaluation - How did you attract/address your audience?

Me addressing the question: "How did you attract/address your audience?"

Notes:

Well we started by opening with a logo that stands out. The large red fist is a symbol of independence, which links in with the fact that we are an independent film company. We took a survey and found that eight out of ten teenagers agreed that our logo got their attention, which was long enough to get them to watch the first two minutes of our film.

The opening establishing shot of the tunnel would have appealed to our male target audience of 16-25 because of the artistic graffiti on the walls that establishes the urban setting. A quick survey showed us that the majority of our target audience are interested in street art/graffiti.

We knew that viewers would be surprised by our juxtaposition of the antagonist wearing a suit. The clothing contrasts with the urban setting and raises the question as to why he was there, and what he did to wind up there.

We also knew that by establishing the main character as an antagonist, rather than a protagonist, people would find it interesting. This is because in almost every film or tv show the good guys always win. We changed that in Remembrance.

Video Evaluation - How does your media product represent particular socialgroups?

Me answering "How does your media product represent particular socialgroups?"

Video Evaluation - What kind of media institution might distribute your mediaproduct and why?

Here I answer the question: "What kind of media institution might distribute your mediaproduct and why?"

Video Evaluation - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Here I am addressing the question "Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?"

Video Evaluation - What have you learnt about technologies from the process of constructing this product?

In this video, I answer the question "What have you learnt about technologies from the process of constructing this product?"

Notes:

We used editing software such as Premiere, Photoshop, and audition, to optimise the three key elements that makes our film successful. Visuals, Audio and screenplay.

We learnt a lot during the filming of our production. One of the most important decisions we made was to use a DSLR over the school’s SD camcorders. After doing a little research, we found that by using an SLR, we had the option to use a variety of lenses with variable apertures, shutter speeds, and manual focus. This was huge.

Rather than recording onto tape, we recorded to a 16GB SD in 720P at 24 frames per second which is US film standard.

The camcorders recorded at either 30 or 60 frames per second which is preferable for sports over actual film. This is changeable in POST using premiere, but it proved more efficient to get as much correct in camera as possible, to avoid loosing quality from over processing the final clips.

We wrote more of the story than seen in the two minute slot. This was so that we had more to talk about un terms of where our film would go if we were to go on and produce the whole thing. We knew this was important because it helped us to perfect the story for the two minute slot and It allowed us to make the clip flow more like an actual beginning to a film, rather than making the mistake of making it a trailer which isn’t the task set.

We used a tripod to help us achieve steady shots throughout our production. This proved extremely helpful an made our film more successful than if we were trying to record with handheld shots.






Screenshot of saved optimal export settings for my camera at 1280x720 @ 24, or 29.97 FPS:

Screenshot of a quick title reel I made as a template for the new title design and font:



Photoshop's advanced layer effects settings used to enhance text:

Written Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Notes