Video Evaluation - How did you attract/address your audience?

Me addressing the question: "How did you attract/address your audience?"

Notes:

Well we started by opening with a logo that stands out. The large red fist is a symbol of independence, which links in with the fact that we are an independent film company. We took a survey and found that eight out of ten teenagers agreed that our logo got their attention, which was long enough to get them to watch the first two minutes of our film.

The opening establishing shot of the tunnel would have appealed to our male target audience of 16-25 because of the artistic graffiti on the walls that establishes the urban setting. A quick survey showed us that the majority of our target audience are interested in street art/graffiti.

We knew that viewers would be surprised by our juxtaposition of the antagonist wearing a suit. The clothing contrasts with the urban setting and raises the question as to why he was there, and what he did to wind up there.

We also knew that by establishing the main character as an antagonist, rather than a protagonist, people would find it interesting. This is because in almost every film or tv show the good guys always win. We changed that in Remembrance.